Studio 100 International, part of the leading family entertainment company Studio 100 Group, today announces a new licensing agent, brand4rent, as Russian licensing agent for its evergreen brand Maya the Bee across all Russian territories.
brand4rent, specialise in bringing together the best licensing professionals across the Russian market and have strong expertise in areas of entertainment, sport, fashion and art. The agency will represent Studio 100 International to extend its global brand’s licensed footprint in Russia and bring new Maya product categories to consumers and support the brand which is so loved by children, due to its broadcast heritage of several decades.
The new CGI series of Maya the Bee currently broadcasts regularly on Karusel and remains highly popular since first airing and performs on YouTube with more than 10 million views. With the second series set to air in 2017 and the second movie slated for 2018, the evergreen brand will undoubtedly build on its strong success and popularity in Russia.
The agency will look to target new categories, develop marketing support and build on the existing licensing partnership with securing licensing deals with iconic master toy Grand Toys and publishing group, Egmont. It is expected to deliver a variety of product across infant and preschool including Plush, games & puzzles, outdoor & sport toys, arts & crafts and an assortment of activity books.
Christophe Drevet, International Consumer Products Director at Studio 100 comments: “We are delighted to be announcing our new agent brand4rent to grow our Maya property alongside licensees Grand Toys and Egmont. We feel this is a real benchmark to extend the existing Maya brand and build on its evergreen status in Russia”.”
Denis Kulakov, CEO at brand4rent also adds: “We are thrilled to be representing Maya the Bee in Russia. The brand is popular across the country and boasts impressive figures through a variety of broadcast platforms. I’m confident that with new content arriving in the future, Brand4rent can reinforce Maya the Bee’s drive across the market