brand4rent is proud to announce start of cooperation with Dorna Sports for MotoGP licensing program
is an international sports management, marketing and media company, founded in 1988. The organization has its headquarters in Madrid, with further branch-offices and/or subsidiaries in Barcelona, Rome, Amsterdam and Tokyo. Dorna has been the exclusive commercial and television rights holder for the FIM Road Racing World Championship Grand Prix (MotoGP) since 1991. With over six decades of history of elite competition, MotoGP is the world’s premier motorcycling championship, comprising an eight-month, 18-round season, in 15 different countries, spanning five continents. Dating back to 1949, it is the oldest motorsport World Championship in existence. Each Grand Prix brings together the most talented riders from across the world to participate in races across three distinct categories – MotoGP, Moto2 and Moto3.
The spectacular action and excitement of MotoGP captures the attention of millions of people worldwide, with the sport’s unique combination of speed, technology, skill and innovation appealing to and inspiring consumers from a wide range of social groups. Since its launch in 2000 the MotoGP brand has become iconic in motorsport and is therefore widely recognised in the Sports Licensing field. MotoGP Licensees cover an increasingly extensive array of products, including categories as diverse as Clothing, Interactive games, Home textiles, Jewellery, Sunglasses, Watches, Outdoor Toys, Games, Stationery, Travel bags, Scooters, Helmets and Technical equipment - targeting a wide range of age groups brand4rent agency is licensing representative agent for Russia & CIS and will start development of MotoGP licensing program in Russia this Fall.