Licensing agency brand4rent announced start of cooperation with PepsiCo in licensing of well-known Pepsi brand in Russia.
Denis Kulakov, spokesperson for brand4rent, is looking forward for a successful cooperation:
‘We are very excited about the opportunity to develop regional licensing program for such legendary brand as Pepsi. Not only has it gained impressive awareness in Russia, but has also received high recognition and love of Russian consumers.’
brand4rent is planning to start with selected categories, including apparel, accessories and home decor.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Today over 60 licensees in major international markets on every continent are selling Pepsi products in every tier of retail.
PepsiCo corporate website - http://www.pepsico.com/