BRAND4RENT PARTNERSHIP WITH ICON PROMOTION EXPANDS OPPORTUNITIES FOR LICENSORS AND LICENSEES
Moscow, Russia, Mar. 09, 2016 - Moscow based licensing agency brand4rent’s licensing portfolio to grow by 9 popular licenses, including Talking Tom and Friends, Yoohoo and Friends, Shaun The Sheep. brand4rent company announces acquisition of Icon Promotion, Russian licensing agent for a number of brands. Merged company to operate under the name of brand4rent starting March, 2016.
By way of merger Lev Nestiforov, Icon Promotion’s CEO will join brand4rent’s team on a key position and lead the Sales Development Department. Lev has a wide expertise in licensing, having participated in the launch of “Talking Tom and Friends”, “Yoohoo and Friends”, “Robocar Poli”, “Me To You”, “Studio Pets” and other brands in the Russian market. The group of two young and ambitious licensing teams is expected to provide both licensors and licensees with a higher level of service.
“We are glad to welcome Icon Promotion to the brand4rent family, - Denis Kulakov, brand4rent CEO, says. - We have 21 brand in our combined portfolio, and they are targeted to different age groups and market sectors. Now when Icon Promotion’s team has joined us, brand4rent can offer its partners unique solutions in almost each and every licensing sphere, and even more: augmented reality services and online promotions.”
Full service licensing agency Icon Promotion was founded in 2012 in Moscow and in a several years has gained success both in Russia and abroad. It was a member of LIMA (The International Licensing Industry Merchandisers' Association) and Association for Children’s Products. Icon Promotion represented the following brands in Russia: “Talking Tom and Friends”, “Yoohoo and Friends”, “Shaun the Sheep”, “Assassins' Creed", “Studio Pets", “Popcorn The Bear” and others.